Did You Know?

In the current economic climate, estate gifts are up nationally. These gifts can be an important way for donors to structure giving that works with their present situation, as well as benefits your organization down the road. "Did You Know" these facts about planned giving?

Myth: Planned giving donors are wealthy.
Fact: Donors at all financial levels take part advantage of planned gifts.

Myth: Planned giving donors are old.
Fact: Your younger donors may determine the future of your organization.

Myth: Planned giving donors are NOT online.
Fact: Your website is the first place your donors will go to find out about you.

Myth: It takes too long. We need the cash now.
Fact: Most gifts come in sooner than you think.

Myth: The real dollars are in current gifts.
Fact: Only 5% of our wealth is in cash ... that's why it's so difficult to raise cash gifts.

Myth: We are not ready for planned giving.
Fact: If you are a non-profit, you are ready.

Myth: Planned giving is complex, expensive and time-consuming.
Fact: It can be as simple as you want it to be.

Myth: Planned gifts compete with major gifts.
Fact: Most planned giving donors are not prospects for large major gifts.

Myth: Planned gifts are a distraction in a campaign.
Fact: They provide up to 30% or more of comprehensive campaign totals.

Myth: People give to get a tax break.
Fact: A tax break make it easier to give, but people give for other reasons.